Ilia was founded by Sasha Plavsic and her brother, Zachary, who developed a line of clean makeup products. Financial focus, } | Data Sheet. “It takes a combination of both to get a product that truly performs,” Plavsic said. ILIA Beauty founder Sasha Plavsic made sure her company hit all three marks. Free newsletter vOut = vOut.toLowerCase(); { Terms of Use. Sign up to our free newsletter and get the latest news sent direct to your inbox. And, “Their investment and industry expertise will greatly support pronounced growth opportunities for ILIA.”​, As for the investors, Ken Suslow, Sandbridge Founding Managing Partner, calls Ilia “a very special brand that is authentically and transparently true to its clean purpose driven mission, thoughtfully unifying prestige and clean beauty in support of its uniquely elevated brand.”​, Silas Capital first partnered with Ilia in late 2018 and at the time cited Berkowitz’s leadership as a key reason the firm saw growth potential. function sanitize_gpt_value2(gptValue) November 27, 2020 There are 800+ professionals named "Plavsic", who use LinkedIn to exchange information, ideas, and opportunities. All throughout February I’m bringing you my Brand Founder Chats series – intimate and insightful talks with some of the most buzzed-about indie beauty brands out there today. Il y a 800+ professionnels dénommés “Plavšić” qui utilisent LinkedIn pour échanger des informations, des idées et des opportunités. LinkedIn WhatsApp Email Print Talk Ilia lipsticks. The investment enables Ilia to, among other things, further finance product development and R&D initiatives. Sasha Plavsic | Laguna Beach, California | Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. By subscribing, you agree to our Deanna will be speaking next at the Uplink Live event in LA this month​ (save 10% on tickets with code: CD10) and at Green Beauty Night in February​. • Samantha Conti, clock | Product Brochure. The mascara has turned out to be a surprise hit, Plavsic said. With additional growth capital, a strong new partnership with Sandbridge and the continued support of our firm, we intend to further solidify ILIA's position as the category leader in clean color cosmetics.”​. Hi friends! Get all the top news stories and alerts straight to your inbox. Business & Financial, “We increased our distribution by about 25 percent last year.”. There are 700+ professionals named "Plavsic", who use LinkedIn to exchange information, ideas, and opportunities. © Copyright 2020  -  Penske Media Corporation, clock View the profiles of professionals named "Plavsic" on LinkedIn. APRINNOVA – A joint venture of AMYRIS and NIKKOL Group, CameleonCaps™ Brochure: Asian Shade Chart, New age preservative! dataLayerNews.related_tags = sanitize_gpt_value2("clean beauty, capital, Investment, R&D"); | SKINCARE POWERED MAKEUP. There are 800+ professionals named "Plavšić", who use LinkedIn to exchange information, ideas, and opportunities. That conversation prompted the birth of Ilia’s Serum Foundation, now one of its bestsellers, and a product that took dozens of formulations to get right, Plavsic said. In comments to the press about this month’s investment deal, Plavsic emphasizes that, “This capital and partnerships will ensure we can continue to innovate and invest heavily in R&D.”​, “I strive to offer the highest-performance clean products powered by high active levels of skincare ingredients,” ​says Plavsic, adding, “These innovative formulas are unlike anything out there on the market.”​. Join us and discover the new film forming polymer Baycusan® eco E 1001! Keeping the message clear is something Plavsic takes seriously — soon, she’s planning to roll out a “more rigorous” ingredient black list, she said, as well as a “white list” — which will explain the ingredients that brand chooses to include in its formulations. Experience Chief Operating Officer / Owner / Director ILIA Beauty Apr 2013 - Present 7 years 8 months. Plavsic was born and raised in a rural setting thirty minutes outside of Vancouver. “It’ll highlight all of the ingredients we do use and why — everyone’s always talking about what to avoid, but I think it’s important to talk about what’s being used.”. For Ilia, which has built out both its product assortment and its retail distribution over the past several years, the Silas investment should help grow the company’s direct-to-consumer business. Forbes Sasha Plavsic Shared by Zachary Plavsic. Sasha Plavsic founded Ilia Beauty in 2011 and continues to be a key leader of the business in her role as Creative Director. View Sasha Plavsic’s profile on LinkedIn, the world's largest professional community. This month, the prestige clean color cosmetics brand Ilia Beauty announced a Series B funding round, led by Sandbridge and including the New York City – based firm Silas. dataLayerNews = {}; “[Silas has] had extreme success in direct-to-consumer,” Plavsic said. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Sandbridge Capital is invested in the skin care brand Youth to the People. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Black Friday Scorecard: Online Soars, Brick and Mortar Sinks, COVID Could Tip Topshop’s Troubled Parent into Full-Blown Bankruptcy, EXCLUSIVE: Kim Jones Taps Kenny Scharf For Dior Men's Collection, Global Fashion Agenda Urges Careful Shopping on Black Friday. Sasha has 3 jobs listed on their profile. According to Plavsic, she has been instrumental in turning the business into a skin care-makeup hybrid offering. November 27, 2020 Se hele profilen på LinkedIn, og få indblik i Ingrids netværk og job … Saša Plavšić | Serbia | sales engineer at Vesimpex doo | 56 connections | View Saša's homepage, profile, activity, articles ILIA Beauty | 8377 seguidores en LinkedIn | Skincare-powered makeup. | Product Brochure. } Like Plavsic, current Ilia CEO Lynda Berkowitz (who’s been with the brand since 2016) welcomes the investors’ backing “I am thrilled to partner with Ken Suslow and the Sandbridge team, as well as work together again with Brian Thorne at Silas Capital,”​ she says. “The client that’s buying clean color is well informed and comes from natural skin care, and what’s more important to a skin care client than their skin? Next spring, Ilia will launch a True Skin Radiant Priming Serum, a silicone-free priming serum that aims to tighten, fill pores and brighten. Currently the brand, which retails in 30 countries and some 600 doors, sells color products for eyes, lips, and complexion, as well as multifunctional color products like the Ilia Multistick for cheeks and lips, which comes in 8 shades. var reg = new RegExp('\\W+', "g"); Terms of the Silas investment were not disclosed, but industry sources said Ilia’s sales have doubled year-over-year for the past three years and the brand is expected to reach $20 million in retail sales for 2019. “The digital front for us is really exciting and we don’t know much about it in the sense that we haven’t explored it, so that’s something I’m really excited to go after as well.”.