[5] The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011. https://www.britannica.com/topic/opinion-research. About 1930 both commercial researchers and scholars began to experiment with the use of … We pride ourselves on developing innovative techniques to measure the attributes, preferences, and behaviors of targeted audiences, so that our clients can stay ahead of the curve. Globally, ORC operates in Asia as NWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe as ORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York City, Chicago, Boston, Washington, D.C., Minneapolis, and Seattle. Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. [4] Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939. Search opinion research and thousands of other words in English definition and synonym dictionary from Reverso. Opinion research developed from market research. Read More. The company's research is seen around the world through the CNN/Opinion Research Corporation Poll[8] and through its partnership with NYSE Euronext[9] on the annual NYSE Euronext CEO Report[10] which surveys CEOs of the New York Stock Exchange's listing companies on topics ranging from globalization and governance to strategy and human resources. Public opinion research began in a rudimentary way in the 1830s and 1840s when local newspapers asked their readers to fill out unofficial ballots indicating for whom they had voted in a particular election. Top market research companies conducting public opinion research. Opinion Research is a public opinion and communication firms that specializes in helping companies and organizations understand the world around them. Find a company to collect information on views, beliefs and judgments about public issues. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash. [6], ORC has its worldwide headquarters in Princeton, and offices across the U.S., Europe and the Asia Pacific region. However, public opinion research is most widely used by businesses to determine what … For the actual research, see, Learn how and when to remove this template message, Council of American Survey Research Organizations, European Society for Opinion and Marketing Research, "infoGROUP Inc. - FORM 10-K - February 26, 2010", "ORC INTERNATIONAL RETURNS TO INDEPENDENT STATUS --- ANNOUNCES PARTNERSHIP WITH AND INVESTMENT FROM LAKE CAPITAL, 7th July 2011", "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext "Back to Business" CEO Survey Reveals - NYSE Euronext press release June 10, 2010", "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext 'Back to Business' CEO Survey Reveals", https://en.wikipedia.org/w/index.php?title=Opinion_Research_Corporation&oldid=971340989, Market research companies of the United States, Articles with dead external links from November 2019, Articles needing additional references from June 2009, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 5 August 2020, at 14:33. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. Opinion research developed from market research. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939. Premium Membership is now 50% off! Opinion research developed from market research. Early market researchers picked small samples of the population and used them to obtain information on such questions as how many people read a given magazine or listen to the radio and what the public likes and dislikes in regard to various consumer…. The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011. Founded in 1938, ORC is focused in the areas of customer engagement strategies, market planning and development, employee engagement, corporate brand and reputation management, competitive intelligence, and on-demand business intelligence.[7]. Black Friday Sale! ORC is a founding member of the Council of American Survey Research Organizations (CASRO), a member of the European Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of the Market Research Society Company Partner Service, a UK-based association for the promotion of professional standards. In public opinion: Opinion research. Since that time, research on political issues has been conducted with increasing frequency—especially during presidential election years. Opinion survey definition: → another name for opinion poll | Meaning, pronunciation, translations and examples "Opinion Research" redirects here. Early market researchers picked small samples of the population and used them to obtain information on such questions as how many people read a given magazine or listen to the radio and what the public likes and dislikes in regard to various consumer goods. Early market researchers picked small samples of the population and used them to obtain information on such questions as how many people read a given magazine or listen to the radio and what the public likes and dislikes in regard to various consumer…. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. SSRS Public Opinion Research Fast-paced, Customized Data Collection and Delivery From one-night “blitz” polls to highly-complex studies of rare populations, SSRS takes the pulse of public opinion as it relates to politics, policy, attitudes and experiences.