Grouping people together by gender for purposes of selling to them is understandable and sometimes highly successful from a marketer’s point of view. $5.99, Lindt LINDOR Milk Chocolate Truffles Santa Wobble Tin 240g, Lindt LINDOR Special Assorted Chocolate Truffles Bag 150g, $7.49 Get big discounts on all brand of chocolates. A brilliant piece in this week’s Marketing magazine looks at why ‘mummy marketing’ is struggling to work. COD. Sunfeast Dark Fantasy Choco Fills, 600 g 161,00 ₹ ( … Free Home Delivery. Remember the nineties when a woman eating a Cadbury flake bar was the epitome of sexiness and weirdly the norm for chocolate adverts? The confectionary brand is returning to gender-based marketing as it is experiencing a slump in the sales of chocolate bars – believed to be mainly down to women buying less chocolate in an attempt to be healthier. Sold Out, Lindt LINDOR Assorted Dark Chocolate Truffles Box 244g, $12.59 $15.49, Lindt LINDOR Radiance Milk Chocolate Truffles Box 175g, Lindt LINDOR Assorted Chocolate Advent Calendar 158g (BOGO and Delivery Only), $13.99 I can't think of a man or woman who would like to be seen dead scoffing a Crispello – despite coming in three handy parts packaged in a resealable wrapper. Lindt LINDOR Limited Edition Assorted Chocolate Truffles Box 156g $6.59 $10.99. I distinctly remember buying a Yorkie for myself at a rough Manchester football match and a pack of Maltesers for my then boyfriend – and we had a little laugh about it. Ladies – you will be thrilled to learn that Crispello (a name which makes me feel like puking, especially with the condescending stapline: ‘A little treat for you’), only contains 165 calories, and here’s the best bit, comes in three parts – a formula which women are apparently “attracted to”. This announcement comes hot on the heels of lager brand Coors, scrapping its female-focused Animee beer brand after it flopped. Sold Out. Sale. Regular Price: $2.57 19% OFF $2.09 Dairy Milk Chocolate And Hershey'S With Rocher In Box Lindt LINDOR Milk Chocolate Truffles Gift Tube 250g $17.99 Sold Out. $22.99, Lindt LINDOR Assorted Chocolate Truffles Mixed Ornament Treasure Box, 28 pack, 1680g (Delivery Only), Lindt LINDOR Milk Chocolate Truffles 3-Pack Case (12x3pk) 432g, Lindt LINDOR Milk Chocolate Sticks Case (24x38g) 912g, Lindt LINDOR Assorted Chocolate Truffles Ornament Tin 48g, Lindt LINDOR Milk Chocolate Truffles Ornament Tin 48g, Lindt LINDOR Assorted Chocolate Truffles Box, 182 Count, 2262g (Delivery Only), $53.99 Browse Chocolates which have No Preservatives, Low Fat and more with deals, discounts & COD available on eligible purchases. Shop Chocolate Boxes, Bars, Confections from popular brands including Cadbury, Ferrero and many more. Cadbury Celebrations Chocolate Gift Box 179.6 Gms. Sold Out, Lindt LINDOR Dark Chocolate Mini Balls Bag 100g, Lindt LINDOR Deluxe Assorted Chocolate Truffles Box 350g, $16.19 The crunchy and light crispy balls at the centre gives it a novel eat experience. This item: Cadbury Dairy Milk Crispello Chocolate Bar, 33g (Pack of 15) 450,00 ₹ (90,91 ₹ / 100 g) Ships from and sold by VAPI GENERAL STORE. The Crown viewers could mistake fiction for fact, Culture Secretary fears, Virus tiers could end in nine weeks, Boris Johnson says, to head off mass Tory rebellion, UK secures 2 million more doses of Moderna coronavirus vaccine, Police arrest over 150 anti-lockdown protesters in Oxford Street demonstrations, Pennsylvania high court dismisses lawsuit challenging mail-in ballots. Sold Out, Lindt LINDOR 60% Cacao Dark Chocolate Truffles Box 156g, Lindt LINDOR Hazelnut Milk Chocolate Truffles Box 156g, Lindt LINDOR Stracciatella White Chocolate Truffle Bag 150g, Lindt LINDOR Fudge Swirl Chocolate Truffles 150g, Lindt LINDOR 70% Cacao Dark Chocolate Truffles Box 156g, Lindt LINDOR Milk Chocolate Caramel Truffles Bag, 150g, Lindt LINDOR Assorted Chocolate Truffles 3-Pack Carton (16 x 3-pack) 576g, Lindt LINDOR 70% Cacao Dark Chocolate 3-Pack Carton (16 x 3-pack) 576g, LINDOR Milk Chocolate & Sea Salt Truffles Bag, 150g, LINDOR Dark Chocolate Caramel Sea Salt Truffles Bag 150g, Lindt LINDOR Prestige Milk Chocolate Truffles Gift Box, 250g, $11.39 $26.99, Lindt LINDOR Dulce De Leche Milk Chocolate Truffles Bag 150g, Lindt LINDOR Assorted Chocolates Silver Tree Tower Box 190g, $7.79 Cadbury's Crispello chocolate bar 'for women' is a denigrating fail says Emma Barnett, who'd rather have a Yorkie instead. (11) Compare Product. However, the jury is still out as to whether the £7m advertising campaign planned for Cadbury’s first new chocolate bar since the nineties, will invest in overflowing roll-top baths occupied by scantily clad women nibbling away at a sweet bar, to make the revival complete. Sold Out, Lindt LINDOR Assorted Chocolate Truffles Snowman Wobble Tin 240g, Lindt LINDOR White Chocolate Mini Balls Bag 100g, Lindt Holiday Magic Assorted Milk Chocolate Mini Balls Bag 100g, Lindt LINDOR Snowman Milk and White Chocolate Truffles Bag 150g, Lindt LINDOR White Chocolate Candy Cane Truffles Bag 150g, Lindt LINDOR Milk Chocolate Mint Truffle Bag 150g, Lindt LINDOR Milk Chocolate Mini Ball Bag 100g, Lindt LINDOR Radiance Assorted Chocolate Truffles Box 175g, $9.29 “It will also appeal to women because it is in three separate portions so they can consume a little at a time rather than in one go.”. Quality Products. DUE TO HIGH DEMAND & COVID-19, SHIPMENTS MAY BE DELAYED. And because of this funny approach, neither gender really felt excluded from buying it. However, it has to be sophisticated and is getting increasingly difficult to pull off as people fail to fit into little boxes quite so neatly as they once did. The original reason for launching this chocolate fail was to try and boost sales and the popularity of Cadbury chocolate amongst women. $10.99 The four finger format also makes it easy to share with friends and family. According to a really patronising Cadbury spokesman: “The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format. Justine Roberts, co-founder of Mumsnet explains why it’s dangerous territory to hook a marketing campaign on a universal experience of motherhood. Sold Out, Lindt LINDOR Winter Bliss Milk Chocolate Truffles Mini Present Box 72g, $3.59 Crispello is a finger format chocolate with crispy centre, covered with a thin layer of delicious cadbury dairy milk. By Emma Barnett and Emmabarnett 03 October 2012 • 07:00 am Surely Cadbury could have at least made the launch of its first new chocolate bar since the 1990s a bit more humorous? Lindt LINDOR Assorted Chocolate Truffles Christmas Gift Box 287g (Store Pick-up Only), $13.79 Amazon.in: Buy delicious Chocolates at Amazon.in. Cadbury's Crispello chocolate bar 'for women' is a denigrating fail says Emma Barnett, who'd rather have a Yorkie instead. The Yorkie bar approach of yesteryear – which was marketed with the slogan ‘It’s not for girls’ featuring truckers chowing down - did seem rather tongue in cheek – and if anything made women enjoy eating the forbidden bar spurred on out of mock rebellion.